Best Use of Audience Insight

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This award celebrates campaigns or projects shaped by real audience insight, not assumptions. Winning entries will show a clear understanding of audience behaviour, needs, or motivations—and how those insights directly influenced decisions and outcomes.

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About You and Your School

First Name*

Last Name*

Job Title*

School Name*

School Email Address*

Entry Questions

What audience insight did you uncover? *

(Include data sources such as CRM, surveys, analytics, interviews, or behavioural patterns.)

How did this insight challenge assumptions or change your approach?*

What would you have done differently without it?

How was the insight applied in practice?*

(Messaging, channel choice, timing, content, UX, journeys, etc.)

What impact did this insight-led approach have?*

Share measurable results or meaningful outcomes.

Supporting Documents

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Best Use of Audience Insight | Ubiq X Awards - Best Use of Audience Insight

BEST USE OF AUDIENCE INSIGHT

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About You and Your School

Entry Questions

Supporting Documents

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