Where Every Student Is Known.
THE SCHOOL
The Dunham School is a Christian college preparatory school in Baton Rouge, Louisiana, where academic excellence, faith and personal growth go hand in hand.
At the heart of the Dunham experience is a simple belief: every student deserves to be known, encouraged and challenged to reach their God-given potential.
Through small classes, personalized learning and a community built on meaningful relationships, Dunham brings together academics, arts, athletics, leadership and faith to create an intentionally well-rounded education.
The school needed a digital presence that could capture that experience and help prospective families understand what makes Dunham different.
Our website is no longer simply a place to find information; it's a strategic enrollment tool and a digital extension of the Dunham experience.
THE CHALLENGE
Dunham's previous website provided the tools to manage content, but lacked the design flexibility, marketing capabilities and audience insight needed to communicate the school’s distinctive character. Beyond design, the team needed to better understand how prospective families were interacting with the website. With limited quantitative insight beyond Google Analytics, it was difficult to connect digital engagement with wider marketing and enrollment objectives.
The Discovery
From the outset, Dunham wanted a platform that delivered more than content management.
The school needed a powerful digital experience that could combine compelling storytelling with meaningful data, giving its team greater visibility into how prospective families discover, explore, and engage with Dunham online.
Together, we explored how the website could become an integral part of Dunham's enrollment marketing strategy.
That meant creating an experience that reflected the school's unique identity while connecting website activity, audience behavior, and digital marketing performance.
Data That Drives
Greater audience intelligence means better-informed marketing decisions. By examining visitor behavior, content performance, and traffic sources, Dunham can evaluate what's resonating with prospective families and where improvements could make the greatest difference.
This visibility helps the marketing team move beyond assumptions, using measurable engagement to inform content priorities, campaign planning, and ongoing optimization.
Understand Interactions
With AMAIS™ DXP, Dunham can look beyond traditional website metrics to better understand the prospective-family journey. From the pages visitors explore to how long they engage and where they leave, the platform provides deeper visibility into how audiences interact with the school's digital experience.
Rather than viewing website traffic as isolated numbers, Dunham can explore the behavior behind those interactions and identify opportunities to improve the journey from initial discovery to inquiry.
A True Partnership
A great digital experience should make life easier for the team behind it, too. Through AMAIS™ and its integration with Blackbaud, Dunham has been able to streamline an important part of its admissions process.
Through regular performance reviews and strategic guidance, the partnership continues to identify opportunities to improve the experience long after launch.
Built for What's Next
For Dunham, launching the website was never intended to be the finish line. AMAIS™ gives the school the tools to manage and update content, explore audience behavior, and continually refine its digital experience as priorities evolve.
Alongside the technology, ongoing support from Ubiq's experience team helps Dunham turn its growing collection of audience data into practical recommendations.
Better insights.
Smarter decision-making.
This is my fourth web redesign project. It was the easiest by far. With Ubiq, we found a true partner that understood our needs and delivered results as promised.
Designed With Purpose
THE THINKING BEHIND THE EXPERIENCE
Distinctive
Dunham's values are more than statements on a page. They're reflected in the everyday experiences of its students. A dedicated visual feature pairs the school's core values with student imagery and supporting stories, turning its philosophy into something more tangible. From faith and individuality, each element reinforces what makes a Dunham education distinctive.
Story-driven
Who better to tell the Dunham story than the students themselves? Through a dedicated student storytelling feature, visitors can meet the individuals who make the school what it is. From personal experiences to academic achievements and ambitions, these authentic voices bring Dunham's community to life and help prospective families picture their own child's journey.
Intuitive
Academics, athletics, arts, faith, and student life all play a part in the Dunham experience. An interactive exploration feature brings these areas together, allowing prospective families to discover different aspects of school life in one engaging space. It's a more intuitive way to showcase the breadth of opportunities available while keeping visitors immersed in the website.
The Testimonial
Dunham set out to create more than a modern school website. It wanted an innovative digital platform that could reflect its identity, connect its marketing efforts, and provide the intelligence needed to make more informed decisions.
"Ubiq really got to know us and helped us refine our messaging so that our website represents who we are as a school. It's not a static website or a static project. Ubiq keeps us moving forward."
MARGUERITE ESTES
Director of Marketing & Communications
The Dunham School
Frequently Asked
Questions
| How does The Dunham School use AMAIS™? |
|---|
| The Dunham School uses Ubiq's AMAIS™ digital experience platform to manage its website, understand prospective-family behavior, and make more informed marketing decisions. By bringing together content management, audience intelligence, and digital experience capabilities, AMAIS™ helps Dunham continually improve how it engages families online. |
| Can a school website help increase admissions inquiries? |
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A school website is often one of the first places prospective families go when researching their options. A clear, engaging website helps families find the information they need, get a feel for the school, and take the next step, whether that's booking a tour or submitting an inquiry. |
| How does Dunham's website integrate with Blackbaud? |
| Dunham uses an integration between AMAIS™ and Blackbaud to streamline its admissions inquiry process. Information submitted through its integrated inquiry form can create corresponding records in Blackbaud, reducing manual data entry and helping the admissions team manage prospective-family information more efficiently. |
| What makes AMAIS™ different from a traditional school CMS? |
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Unlike a traditional content management system focused primarily on publishing and updating website content, AMAIS™ combines CMS functionality with digital experience and audience intelligence capabilities. This allows schools to go beyond managing web pages to understanding visitor behavior, measuring engagement, and optimizing their digital experiences. |
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