Integration
Ubiq + Blackbaud
One connected journey from first click to first day.
Your website shouldn't stop working once a family submits an inquiry.
By connecting AMAIS™ with Blackbaud EMS™, schools can create a seamless journey from the very first website visit through to enrollment; giving marketing and admissions a shared view of every prospective family.
Whether you're looking to personalize digital experiences, understand what drives inquiries or give enrollment teams more context before they make contact, the integration helps connect the dots.
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A partnership trusted by leading schools worldwide
How it works.
From the moment a prospective family lands on your website, AMAIS™ begins building a richer picture of their interests. When they inquire, that journey is automatically available within Blackbaud EMS™, giving admissions the context to have better conversations from day one.
1
 |
Prospective
Families
Visits your Ubiq website, explores content, athletics pages, and open event listings.
2
 |
AMAIS
Captures
Every page view, form submission, interaction, and conversion event is recorded in real time.
3
 |
SKY API
Fire
Data pushed via native APIs automatically, no manual export, no middleware, no delay.
4
 |
Blackbaud
EMS
Record enriched instantly - interests, touchpoints, and engagement history all visible in EMS.
Explore what's
possible.
Rich Constituent Profiles
Every inquiry is automatically enriched with website engagement, content views, event attendance and other meaningful touchpoints, giving admissions teams far greater context before they make contact.
Real-Time Synchronization
Every inquiry is automatically enriched with website engagement, content views, event attendance and other meaningful touchpoints, giving admissions teams far greater context before they make contact.
Built to work
together.
As a certified Blackbaud Technology Partner, that means no middleware, no manual processes and no custom development; just a connected experience from website to enrollment.
✔Real-time engagement data
✔Richer constituent profiles
✔Less manual administration
✔Better enrollment insight
Give admissions the context forms can't.
Most enquiries arrive with little more than a name, email address and a few form fields.
The AMAIS™ integration enriches every inquiry with meaningful engagement history, allowing admissions teams to understand what families explored before they ever reached out.
More relevant conversations. Better follow-up. Greater confidence.
Real-time engagement
Every page view, download, event registration and interaction is captured automatically and made available inside Blackbaud.
First-party insight
Replace assumptions with real audience behaviour. See which content, campaigns and experiences genuinely influence enrollment decisions.
Native integration
Built using Blackbaud's SKY API.
No custom middleware.
No spreadsheets.
No manual syncing.
"When Ubiq partnered with Blackbaud, it made the decision even easier. We were impressed by the platform's data capabilities and knew it was something we wanted to take advantage of."
LYNN EGAN
Director of Communications
Loyola Academy
Traditional School Websites
✘ Anonymous website visitors
✘ Basic inquiry form submissions
✘ Manual exports and disconnected systems
✘ Marketing and admissions work from different data
✘ Generic website experiences
✘ Limited visibility into what influenced an inquiry
AMAIS™ + Blackbaud
✔ Rich first-party audience journeys
✔ Inquiries enriched with engagement history
✔ Native real-time synchronisation
✔ Shared insight across marketing and admissions
✔ AI-powered personalized experiences
✔ Clear visibility into the full journey from first click to inquiry
The best admissions conversations don't start with an inquiry.
They start with understanding what families do before.
Reach out to your Blackbaud representative or click below to discover how schools are connecting AMAIS™ with Blackbaud EMS™.