It's time to throw your spreadsheets out the window and prepare to embrace the beautifully irrational. Rory Sutherland, Vice Chairman of Ogilvy UK and marketing’s favorite behavioural economics provocateur, is officially joining the Ubiq X LIVE UK 2027 lineup.
In a world obsessed with data, metrics, and predictable logic, Rory is here to deliver a masterclass on why the things that make the least sense on paper often drive the biggest results in reality. If you want to solve your school's toughest challenges, Rory Sutherland will teach you how to stop thinking like an accountant and start thinking like a human.
Marketing royalty, Rory Sutherland, is joining the school marketing innovation movement as a keynote speaker. On Day 1 of Ubiq X LIVE UK 2027, Rory's keynote session will challenge conventional wisdom, rewire how you look at your marketing strategy, and show you how to turn the quirks of human nature into your school's ultimate competitive advantage. Expect a talk packed with Rory's trademark wit, contrarian insights, and actionable psychological frameworks:
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Psycho-Logic in Action: Why the most successful business ideas defy traditional logic and how to harness irrationality for strategic breakthroughs.
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Behavioural Branding: Discover how perception shapes reality, and why deeply understanding consumer psychology is far more powerful than any marketing budget.
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Small Changes, Massive Impact: The overlooked behavioural "nudges" that can instantly transform customer experience, school culture, and decision-making.
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The Case for Creative Thinking: Why creativity isn’t an administrative luxury or a post-it note exercise, it is an absolute commercial necessity.
