It's about time we spilled the beans. Ubiq X LIVE is going to be served with a shot of innovation. Join Sandra Ferreira, ex. Global Brand Director of one of the world's most-loved coffee chains, Costa Coffee, in a fireside chat session where we'll be sharing how schools can take embryonic ideas all the way to full-scale innovations. With Sandra's career spanning Unilever, Mondelez, and Nestle, this is a session you don't want to miss.
This session will demonstrate how school marketers can turn that tiny spark into a global phenomenon. Meet Sandra Ferreira, ex. Global Brand Director at Costa Coffee, joining the Ubiq X LIVE UK 2027 lineup. This workshop fireside chat will pick apart the fundamental steps required to drive embryonic, early-stage ideas to successfully scaled, full-blown innovations. Centered around Ubiq X LIVE's poignant Blueprint for Change theme, this session will show marketing leaders how to protect fragile new concepts, navigate the corporate gauntlet, and execute growth at an enterprise scale.
Sandra Ferreira is a global brand and innovation leader with more than 18 years' experience helping some of the world's best known consumer brands navigate change and unlock growth. Having held senior leadership roles at Costa Coffee, Mondelez and Unilever, she has built a reputation for turning complex challenges into clear strategies that deliver measurable commercial impact.
Throughout her career, Sandra has led large scale transformation across brand strategy, innovation, portfolio development and organisational ways of working. From translating emerging consumer insights into category defining innovations—including Costa's first protein and vitamin coffee range, pioneering half caffeine blends, Iced Whipped lattes and record breaking festive and summer launches; to later transforming Costa's global brand function from tactical campaign execution to a longer term, globally consistent brand building strategy, she combines consumer insight with decisive action to create lasting change.
