In this episode:
What can independent schools learn from some of the world's biggest entertainment brands? Quite a lot, as it turns out.
When we think about commercial marketing, it's easy to picture global brands with enormous budgets, dedicated creative teams and millions of customers. But behind the big campaigns and blockbuster launches are principles that are just as relevant to independent schools.
Understanding your audience. Creating experiences people remember. Building a brand that people genuinely care about.
In the first episode of the Ubiq X Podcast, host Maddie Lingard (Director of Marketing at Ubiq) sits down with Dani Rayner, a marketing expert whose career spans Netflix, BBC and BAFTA, to explore what happens when schools start thinking a little more commercially.
From building fandom to embracing word-of-mouth, the conversation challenges some of the conventions of school marketing and asks an important question: what if schools stopped marketing like schools?
Learn more about the guest:
Meet Dani Rayner. With a career spanning some of the world's most recognisable entertainment brands, including Netflix, BBC and BAFTA, Dani Rayner knows a thing or two about understanding audiences, building brands and creating experiences that people genuinely care about.
Her experience in commercial marketing brings a fresh perspective to independent education, challenging schools to think beyond traditional marketing approaches and recognise the value of their own communities.
From the power of storytelling to building lasting brand loyalty, Dani shares why the principles behind some of the biggest names in entertainment might just be the shake up schools need.
Know what makes your school valuable
Your value goes beyond facilities, results and prospectus content.
Think beyond traditional education marketing
Borrow inspiration from brands that understand their audiences.
Make people feel something
The emotional experience matters just as much as the information.
See your school through a parent's eyes
Start with what families care about, then connect it to what your school offers.
Make every interaction count
From the first website visit to the open day, each experience helps shape your school's story.
Class is
in session.
Why don't parents follow your funnel? What makes your school brand memorable?
For school marketers ready to move beyond “we've always done it this way”, the Ubiq X Podcast brings fresh perspectives from marketing, creativity and beyond to help you stand out, challenge convention and connect with families in new ways.
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