A Website Worthy of the Belen Legacy
THE SCHOOL
Belen Jesuit Preparatory School is one of the most recognised Catholic schools in South Florida and the only Jesuit school in the region. Serving boys in grades 6–12, Belen has spent generations developing young men through a combination of academic excellence, faith formation, service, athletics, and brotherhood.
Deeply rooted in Jesuit values such as cura personalis and men for others, the school's identity extends far beyond the classroom, creating a lifelong community that students, families, and alumni are proud to belong to.
THE CHALLENGE
Belen Jesuit's reputation had been built over generations, but their website hadn't kept pace. The school's story was rich with faith, brotherhood, academic achievement, service, athletics, and alumni pride, yet much of that personality was hidden behind a static experience and increasingly complex navigation.
The Discovery
Before a single design concept was explored, one thing became immediately clear: Belen Jesuit didn't need help finding its identity. They were not looking for a safer version of what they already had. They wanted a strategic partner willing to challenge convention, explore new ideas, and create something genuinely different.
The school's mission, values, and culture were deeply embedded throughout the community. The opportunity wasn't to reinvent Belen. It was to build a website that finally reflected it.
Every challenge understood. Every idea elevated.
We're in it together.
Fractional Marketing
Belen Jesuit had a vivid vision for their new digital home; they just needed an elite engine to drive it forward. Enter Ubiq’s Fractional Marketing service. We didn't just consult from the sidelines. Our Director of Fractional Marketing, Katie DaRin, embedded herself directly into their team as an internal champion
After a campus kickoff in April 2025, we ran deep-dive focus groups with parents, alumni, faculty, and leadership to lock in strategic alignment. This high-level, director-led strategy was designed to unearth Belen's authentic brand story and turn it into a competitive edge
The result is a digital presence as bold as the school’s history. We designed a modern, airy space featuring the campus's characteristic white-washed stone facade, giving a major nod to their Miami vibe and Cuban roots.
At Ubiq, we believe your website is your world
Designed With Purpose
THE THINKING BEHIND THE EXPERIENCE
Homepage
Rather than presenting information through traditional navigation alone, the homepage introduces animated student avatars representing key stages of the Belen experience. As visitors follow their journey from student to alumnus, they discover stories, values, milestones, and moments that showcase the lifelong impact of a Belen education.
Start Your Journey
Inspired by conversations with prospective families and alumni, this personalised admissions tool helps families understand when their son can join Belen. Beyond creating an engaging user experience, it enables the school to build meaningful relationships with families years before they are ready to apply.
Admissions
Throughout the site, prospective families hear directly from the people who know Belen best. Student-led videos, parent testimonials, alumni stories, and interactive content create a more authentic understanding of the school's culture, community, and Jesuit values than traditional marketing alone could achieve.
The Launch Testimonial
The strongest results come from collaboration, not handovers. This project was shaped by a shared commitment to pushing ideas further.
"From energizing brainstorming sessions to development and design, the Ubiq team embraced every idea I brought to the table—and elevated it.
The collaboration was genuine and dynamic, resulting in a website that not only stands apart visually but tells the story of Belen Jesuit in a compelling and innovative way."

TERESA MARTÍNEZ
Director of Communications
Belen Jesuit Preparatory School
The Engine Room
THE TEAM BEHIND THE INNOVATION
Rosie Paxton
Project Manager
Samee Barok
Supporting Content Designer
Christina Hanson
Content Designer
Becca Sarjeant
Designer
Katie DaRin
Fractional Chief Marketing Officer
Ready to stand out?
Big things start with small steps. Book a tour of the platform that changes everything.