What is a school website platform?

A school website platform is the software that runs your website and everything connected to it. Ubiq's platform, AMAIS, combines a content management system, family data, email automation, an AI chatbot, a media library and payments in one place, built specifically for independent schools.

What is the best CMS for schools?

The best CMS for schools is one your whole team can use without a developer, that keeps every page on brand and connects to your admissions systems. Ubiq's CMS is built for independent schools, with drag-and-drop editing, role-based permissions and direct integrations with platforms like Blackbaud, Veracross and OpenApply.

Is Ubiq easy for non-technical staff to use?

Yes. Ubiq runs on its own platform built for independent schools, with drag-and-drop editing. The technology behind it is enterprise-grade, but everyday marketing and admissions staff can make updates without writing any code.

How does the school AI chatbot handle complex parent questions?

The Chat Agent understands natural language and is trained only on your school's approved content, handbooks and admissions information. It answers accurately in context, and passes high-intent questions straight to your admissions team.

Does Ubiq integrate with our admissions and CRM systems?

Yes. Ubiq integrates with popular admissions platforms such as Blackbaud, Veracross, Ravenna, OpenApply, iSAMS and HubSpot, so website inquiries and family insight flow into the systems your team already uses.

Will we lose our search rankings if we move to Ubiq?

No, not when the migration is planned properly. Our team maps every existing URL with 301 redirects, so your rankings and backlinks carry over to your new site.

What hosting does Ubiq run on?

Ubiq runs on secure, scalable cloud hosting with a global content delivery network. It's built for 99.9% uptime and to meet Google's Core Web Vitals, and it's SOC 2 compliant.

Tech

The Smartest School Website Platform in the World.

Your team juggles a website, a CRM, an email tool, a chatbot, a photo library and a payment system. None of them talk to each other. So you spend your days copying data between tabs instead of filling open days.

Meet AMAIS™, the website management system built for independent school marketing, admissions and advancement teams. It brings an intelligent content management system, behavioral marketing, AI and secure payments into one platform. Seven tool suites. One login. A complete digital experience platform for independent schools that drives family engagement, protects your data and gives your team its time back.

Let's take a look around.

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One Platform. Seven Tool Suites. Always Improving.

Your brand, your data and your enrollment goals shape everything we build. Every Ubiq site runs on secure, enterprise-grade cloud web hosting with a global content delivery network, so pages load fast and are built to pass Google's Core Web Vitals (CWV) from launch.

Each tool suite works on its own. Together, they turn your website into the engine of your whole marketing operation.

Explore the platform

Content Management System (CMS)

Built for School Marketing Teams

The engine of your day-to-day work. Our content management system for schools handles the complex, content-heavy pages independent schools need: calendars, admissions journeys, news and media-rich storytelling. Your team updates anything in minutes, with no developer queue and no risk of breaking the design. Powerful enough for your most ambitious campaigns. Simple enough for anyone on your team. That's what the best CMS for schools should be.

Drag-and-drop page building
Build open day pages, landing pages and campaigns from ready-made content blocks. Every block you create follows your brand guidelines automatically.
Role-based permissions
Give departments, admissions and leadership the access they need, and nothing more. Approvals keep every page on brand.
Edit from anywhere
Update fees, events and news from a laptop or phone, and publish in seconds.

Digital Experience Platform (DXP)

Every Family Touchpoint, Connected

The layer that ties your whole online presence together. The Ubiq digital experience platform for independent schools breaks down data silos and manages every digital touchpoint from one secure dashboard. Your website stops serving the same page to everyone and starts adapting to each family in real time.

Real-time personalization
Create impactful personalization where deadlines, images and calls to action change automatically based on who's browsing and what they care about.
Audience segments that build themselves
Visitors are grouped by behavior and interest automatically, with no spreadsheets.
Journeys that adapt
A returning parent picks up where they left off. A boarding family sees boarding. Every visit moves them closer to applying.

Digital Asset Management (DAM)

Your Media Library, Organized

Every photo, video and brand asset in one smart library. Digital asset management for schools means your team finds the right image in seconds and publishes it at full quality, without slowing your site down. Fast pages and beautiful media drive stronger family engagement.

Automatic image optimization
Upload once. Ubiq resizes and compresses for every screen, so pages stay fast.
Smart tagging and search
Group and find assets by event, campus, year group or campaign in seconds.
Brand-safe sharing
Approved assets ready for every department, so nobody uses last year's logo.

Customer Data Platform (CDP)

Know Every Family, One at a Time

The intelligence behind your website. The CDP tracks each family's journey across your site, long before they make an inquiry. It powers your behavioral marketing and gives you a digital analytics platform that shows exactly what fills your pipeline. No more guessing which campaign worked.

Unified family profiles
Every visit, form, email and chatbot conversation in one record.
Source and journey tracking
See which channels bring families in, which pages win them over and where they drop off.
Lead scoring
Know which families are ready to talk, so your team reaches out at the right moment.

Messaging and Communications (MCP)

Personal Follow-Up, at Scale

The school communication platform that keeps every family moving. Automated email journeys, admissions alerts and targeted messages run on marketing automation, so no inquiry waits for a reply. The MCP is also home to the Chat Agent, Ubiq's school AI chatbot, which answers families around the clock and passes the warm leads to your team.

Email nurture journeys
Welcome series, open day reminders and application nudges that send themselves, triggered by what each family does.
Real-time Data
Know when hot prospect returns to your site or asks a high-intent question.
Messages in one place
Email, chatbot conversations and follow-ups, all inside the platform. No switching tools.

✦ AI Suite: MAISY and Agents

Your AI Co-Pilot, Built In

The newest module, and the one that makes the other six work harder. The AI Suite puts AI for school websites to work across your whole platform. MAISY™, your AI co-pilot, works inside AMAIS with your pages, media and family data in view. Ask her what’s working. Have her draft a page in your school’s voice. Hand the busywork to a team of specialist AI agents. Your team stays in charge. AI does the heavy lifting.

A co-pilot that knows your site
MAISY sees the page you’re on, your media library and your family data. No copying and pasting into a separate AI tool.
Answers in plain English
Ask which pages families leave from or which campaign drove the most applications. Get a straight answer in seconds, not a spreadsheet.
Specialist AI agents on demand
Add agents for content, media, insight and search right inside your workspace. No new logins. No steep learning curve.

Ubiq Pay (UBP)

Secure Payments, Built In

A school payment platform built directly into your website. Families pay application fees, enrollment deposits and event tickets without leaving your site. Secure tokenization and end-to-end encryption protect every transaction, and every payment links to the family's record.

Payments on your own site
No redirects to a third-party checkout that breaks trust at the last step.
Bank-grade security
Tokenization, 3D Secure and PCI compliance as standard.
Payments tied to profiles
See which families have paid deposits, and follow up with the ones who haven't.

Empower Your Team. Grow Your Enrollment.

Independent school marketing teams are small, stretched and expected to deliver more every year. AMAIS shifts your team from fixing the website to growing the school.

Win back hours every week

No more clunky platforms, endless clicking or a dozen open tabs to make one update. AMAIS automates the busywork, like resizing images and basic SEO, so your team spends its time on families, not admin.

End data blindness

Stop guessing which campaigns fill open days. AMAIS tracks every family in one place, so you walk into leadership meetings with real numbers and total confidence.

Connect marketing and admissions

When your tools don't talk, families slip through the cracks. AMAIS syncs your website with your admissions database, so marketing, admissions and leadership work from the same picture.

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AI for School Websites, Built for Independent Schools

Smarter Behind the Scenes. Smarter in Front of Families.

AI shouldn't be a widget bolted onto an old website. Ubiq builds it in at two levels: MAISY™ helps your team inside the platform, and the Chat Agent helps families on your site.

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Meet MAISY™: Your AI Co-Pilot

MAISY works inside your website management system, right alongside your pages, data and media. She knows which page you're on and what's in your library, so there's no copying and pasting into a separate AI tool. Ask her a question about your site's performance, have her draft a page in your school's voice, or hand her the jobs that eat your week.

Meet MAISY

Build Your Own AI Team in Minutes

Specialist AI Agents, on Demand

MAISY leads a team of specialist Ubiq AI agents, each built to take a job off your plate. Add the agents you need right inside your workspace. No new logins. No steep learning curve.

Paige: Receptionist

Your AI receptionist. Answer questions, handle inquiries and help families find what they need online or over the phone, whenever they get in touch.

Link: SEO & AEO Specialist

Your search specialist. See how your school performs across Google and AI search, uncover opportunities, analyze competitors and optimize pages to improve your visibility.

Tracey: Researcher

Your research specialist. Dig into competitors, schools, people and markets, uncover useful intelligence and turn hours of research into clear, actionable insights.

MAISY: Co-Creator

Your AI team lead. Bring MAISY the challenge and she’ll help get it done, from creating and updating pages to managing content, while bringing in the right specialist when you need them.

Drew: Creative Designer

Your digital designer. Turn ideas and content into polished, on-brand creative, helping your team go from brief to finished design faster.

Cam: Image Editor

Your on-demand image editor. Resize, reframe, retouch and transform imagery, remove or add elements, change backgrounds and anonymize students in seconds.

Kit: Copywriter & Content Editor

Your school-trained copywriter. Create website copy, campaigns, admissions content, news and communications in your school’s voice, following your brand and house style.

Scout: Social Media Marketer

Your social specialist. Create, schedule and publish content across your channels, manage engagement and use performance data to understand what’s working.

The Chat Agent: An AI Chatbot for Schools

The Chat Agent lives in the MCP module and replaces your clunky site search. This school AI chatbot answers parents' questions instantly, at any hour, using your own approved content. It helps families find their way around, pulls live admissions details and sends high-intent questions straight to your team. A new standard for chatbots for education.

School Website Integrations That Just Work

Your website should feed the systems your school already runs, not sit beside them. Ubiq connects directly to the leading admissions, CRM and school management platforms, and our marketing automation keeps data flowing both ways. No exports. No double entry.

Enterprise-Grade Security, SOC 2 Compliant

Family data deserves the highest protection. The Ubiq platform and its AI features run on audited, secure cloud web hosting with SOC 2 compliance. Continuous encryption, regular penetration testing and strict access controls give your bursar, your governors and your parents peace of mind, with support for GDPR and regional data rules.