What is the Research Playground?

For years, school marketing has been built around one journey: awareness, consideration, visit, apply, enrol. Clean, predictable and controlled.

Real families don’t move like that. They jump between your website, fee pages, forums, reviews, AI search, open days and conversations at the school gate. They pause, come back and compare, often all on the same day. By the time they send an enquiry, most of their decision has already been made.

That’s the Research Playground: every touchpoint working together to tell the story of your school.