As the nights draw in and we settle down for long evenings in front of Netflix, how many of us take a moment to reflect on the film recommendations that pop up on our home screens? How do ‘they’ know that as a fan of Stranger Things, tonight The OA might be right up my street?
To a large extent, ‘they’ – the clever bods at Netflix – are actually choosing for me. They know that I’m a busy person with dinner to cook and kids still around, so they help me along with the decision-making, better tailoring my customer experience to ensure I stay safely entranced and don’t disappear off to bed with a good book. This is the power of personalisation and Netflix has it nailed.
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