Transforming a Century of Legacy
THE SCHOOL
Avon Old Farms School is a private boarding school for boys in Connecticut, USA. Home to more than 400 students from across the United States and around the world, the school is guided by a mission that extends far beyond academics.
Built around the values of brotherhood, character, and lifelong learning, Avon Old Farms prepares young men not only for university, but for life. Its close-knit boarding community spans 35 states and 15 countries, creating a culture that is both deeply rooted and globally connected.
Ubiq felt like an added team member from the very start. Beginning with a very real and personable sales approach and a pitch showcasing that a website isn’t just about design, but starts with data. They offer a level of insight we couldn’t achieve on our own.
THE CHALLENGE
Like many schools, Avon Old Farms felt constrained by a website that no longer reflected what made them unique. Beyond the design limitations, the platform provided little understanding of how prospective families were discovering, engaging with, and navigating the school online. Without meaningful audience insight, marketing decisions often relied more on assumptions than evidence.
The Discovery
From the outset, Avon Old Farms was clear about what they wanted to achieve. The team wasn't looking for another school website that followed industry trends or relied on a restrictive design. They wanted a digital experience that reflected what made Avon different while giving their marketing team the tools and insight needed to make smarter decisions.
Initial conversations laid the foundation for a website that not only reflected Avon Old Farms' identity, but provided the audience insight, flexibility, and strategic foundation needed to support smarter marketing long after launch.
New Confidence
The website has fundamentally changed how marketing decisions are made at Avon Old Farms. Instead of relying on anecdotal feedback or assumptions, the team can now use audience insight to understand what resonates. Giving them the power to focus effort where it will have the greatest impact.
Full Visibility
Avon Old Farms can now move beyond traffic metrics to understand the behaviors behind them. Through persona tracking and first-party data, the team can see how prospective families engage with content, what influences decision-making, and which journeys are most likely to result in inquiry and enrollment.
A True Partnership
Successful websites don't end at launch. Through ongoing collaboration, strategic support, and a shared commitment to continuous improvement, Ubiq has become a trusted extension of the Avon Old Farms team; helping turn ideas into action and opportunities into outcomes.
Built for What's Next
Built on AMAIS™, Avon Old Farms now has the flexibility to evolve its digital experience as quickly as its ambitions. From testing new ideas and refining content strategies to uncovering audience insights and tracking engagement, the platform provides a future-ready foundation.
Directed by identity.
Built with insight.
We were shocked. The initial design was clean, unique, and tied to our identity. We didn’t change a thing - which never happens.
Designed With Purpose
THE THINKING BEHIND THE EXPERIENCE
Tailored
Rather than presenting every visitor with the same journey, the Avon Old Farms homepage begins by asking a simple question: tell us a little about yourself first. The experience then adapts to surface the content, stories, and pathways most relevant to them. This approach helps families quickly connect with the aspects of Avon that matter most to them.
Story-driven
By combining storytelling with thoughtful audience segmentation, the school ensures more families can see themselves reflected in the community from the very first visit. Through Avon Voices, prospective families can explore first-hand accounts from athletes, artists, international students, boarders, and day students; hearing directly from those who know the school best.
Experience
This interactive experience invites prospective families to explore the school's values through a series of immersive videos and stories, navigating freely between themes including Brotherhood, Scholarship, Integrity, and Sportsmanship. By placing discovery in the hands of the visitor, the website creates a more engaging journey while encouraging deeper exploration of the content that matters most.
The Testimonial
The most powerful outcomes weren't measured in traffic alone. They came from greater confidence, clearer direction, and a deeper understanding of the families Avon Old Farms serves.
"I've never felt more heard by a vendor before. It never feels like a sales pitch or just a paycheck. The Ubiq team is so passionate.
If schools are looking for a real true partner who can help them do things differently, I don't know who else they should be going to other than Ubiq."
JACQUELINE KELLER
Director of Marketing & Communications
Avon Old Farms School
The Engine Room
THE TEAM BEHIND THE INNOVATION
Rosie Paxton
Project Manager
Ollie Vincent
Front End Developer
Christina Hanson
Content Designer
Susie Cain
Experience Director
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