UBIQ X LIVE USA 2027
FORMER DELTA CMO JOINS THE AGENDA
Every school says it offers outstanding teaching. Every school lists the same college destinations. So how does a family choose? Alicia Tillman knows. She was Chief Marketing Officer at Delta Air Lines and at SAP, and she’s closing Ubiq X LIVE USA 2027 (June 14 - 15, 2027), the conference built for independent school marketing teams. She has led global brands. She has sat on a school board. Few people know both worlds this well. Her keynote, Marketing the Possible, shows you how to stop selling what your school offers and start showing families what becomes possible for their child.
Other organizations featured on the Ubiq X LIVE USA 2027 agenda.
MARKETING THE POSSIBLE: THE CLOSING KEYNOTE
Choosing a school is a four-year commitment. It rivals an enterprise sale. Parents don’t need another list of capabilities. They need to see their child’s future.
In this closing keynote, Alicia shares lessons from Delta, SAP and her time on a school board. She’ll show you how purposeful brands move audiences from “what we offer” to “what becomes possible.” You’ll leave ready to put outcomes, ambition and purpose at the heart of your marketing, and to own the impact your work has on families’ lives.
SCHOOL MARKETING FOR INNOVATORS
IT'S TIME TO COLOR OUTSIDE THE LINES
US school marketers have a gap. There are plenty of education conferences and plenty of marketing conferences, but almost none built for the people who market independent schools. Ubiq X LIVE USA is one of the only conferences in the US entirely dedicated to school marketing teams. It’s a hybrid of commercial strategy and education. For two days, lessons from the world’s boldest brands meet the realities of your open events, website journeys and enrollment handoffs.
This year’s theme is Color Outside the Lines, grounded in one central belief: schools that play it safe end up looking like everyone else. The schools that grow are the ones brave enough to be different.
COMMERICAL SPEAKER
MEET ALICIA TILLMAN
Alicia Tillman has spent more than two decades building some of the world’s most recognized brands.
As Chief Marketing Officer of Delta Air Lines, she led global brand strategy, marketing, creative services and community engagement, and she sat on Delta’s leadership committee. Before that, she was Global CMO of SAP and Chief Revenue Officer at the fintech company Capitolis. Her career began with 11 years at American Express, where she led marketing, public affairs and business services for the travel division.
Forbes has named her one of the World’s Most Influential CMOs.
She also knows schools from the inside. As a trustee of The Hun School of Princeton, she chairs the education committee. She sits on the boards of Gates Industrial Corporation and RainFocus.
UBIQ X LIVE USA 2027
Your questions answered
| What is Ubiq X LIVE USA 2027? |
|---|
| Ubiq X LIVE USA is a two-day conference for independent school marketing and admissions professionals. It blends commercial strategy from global brands with practical education for schools. The 2027 theme is Color Outside the Lines. |
| Is there a school marketing conference in the US? |
| Yes. Ubiq X LIVE USA is one of the only conferences in the US built specifically for independent school marketing. Every session is designed for the people who drive enrollment, brand and family engagement. |
| Who is Alicia Tillman? |
| Alicia Tillman is the former Chief Marketing Officer of Delta Air Lines and SAP. Forbes named her one of the World’s Most Influential CMOs. She’s also a trustee of The Hun School of Princeton. |
| What is the Marketing the Possible keynote about? |
| It shows schools how to shift their marketing from listing what they offer to showing families what their child’s future could look like. It draws on lessons from Delta, SAP and school governance. |
| Who should attend? |
| School marketing directors, heads of school and anyone ready to challenge the old way of marketing a school. |
