Ubiq X Workshop in Dubai
On the first week of October 2025, we brought together school marketing and admissions leaders from across the UAE for Ubiq X Workshop Dubai, a one-day event focused on honest discussion, shared learning, and new perspectives. The workshop's theme, Navigating Change and Gaining a Competitive Edge, spoke to the complex challenges and opportunities faced by the International Independent Education sector today.
Hosted at the Address Beach Resort Hotel, the workshop gave delegates the space to step away from school life, connect with peers, and unpack what’s really changing in the sector. Like any other Ubiq event, this wasn’t a typical conference. The conversations were open, the questions were sharp, and everyone came ready to contribute. Find out more about the event below.
The day’s sessions explored how schools can stay relevant and authentic in an AI-driven, fast-moving world. Our speakers brought a mix of data, creativity, and practical strategy to the table:
- Fiona Darby on future trends reshaping education, from personalised learning to AI fluency.
- Maddie Lingard on Getting Listed on AI, offering real-world tactics to stay visible and useful online.
- Saima Khan on using data and market insight to make smarter marketing decisions.
- Miles Latham on the power of storytelling to connect emotionally with families.
- Simon Jones on balancing authenticity and ethics in AI-led communication.
- Daryll Middleton on how consumer marketing tactics can elevate school digital experiences.
Each talk sparked questions, debate, and practical takeaways that attendees could put to work right away.
Independent schools in the UAE are facing more change (and competition) than ever before. This workshop was designed to help marketing and admissions teams step back from the day-to-day and look ahead with clarity.
Ubiq X: where school marketers connect, question, and grow.
